Case studies

NICE launches with HIVED for sustainable, hassle-free deliveries

We’re thrilled to share that we’ve launched with NICE, the UK’s fastest growing canned wine brand, for sustainable, reliable London deliveries. The partnership serves to expand HIVED’s retailer partners as well as NICE’s positive impact with dependable deliveries.

We’re thrilled to share that we’ve launched with NICE, the UK’s fastest growing canned wine brand, for sustainable, reliable London deliveries. The partnership serves to expand HIVED’s retailer partners as well as NICE’s positive impact with dependable deliveries. 

The NICE experience

NICE is a London-based independent wine company, disrupting the industry with their canned, boxed and kegged wine offering. Founded in 2019 by Lucy Busk and Jeremy May, NICE is the UK’s fastest growing canned wine brand and their vegan wine can be found nationwide in Sainsbury's, WHSmith, and on all economy and premium economy Virgin Atlantic flights, alongside being available at some of the UK’s biggest festivals and events.

At the heart of the NICE experience is putting the customer first and making quality, and unpretentious wine more accessible — which is where HIVED comes in.

HIVED is entirely focused on setting a new standard in the delivery industry for reliable, hassle-free deliveries. Customers receive a better experience as a result, and retailers are able to relax knowing their orders are treated with care. 

It’s a fresh approach to parcel delivery that pairs so well with NICE’s own ethos. NICE co-founder Lucy Busk shared: “At NICE, we put consumers at the heart of everything we do, and so it was a no-brainer for us to work with HIVED as a delivery service. It now means our e-commerce customers are receiving an even better delivery experience when getting their wine, plus HIVED’s sustainable service aligns with our positive impact mission. It’s been so easy to onboard and we’ve already started hearing great feedback from customers.”

Murvah Iqbal, HIVED co-founder, added: “At HIVED, we love working with up-and-coming, popular brands such as NICE. We have huge overlap in ethos with their team and mission: both of our companies are looking to disrupt our respective industries, and both HIVED and NICE are female founded and led. All of those dimensions only increase our excitement to have launched with them this past month.”

Sustainable deliveries, right to your door

HIVED operates a 100% electric fleet of vehicles for nationwide collection and deliveries to all of Greater London. With live tracking, in-flight redirect options, and thorough proof of delivery, London-based NICE customers can now order online for high-quality, sustainable delivery.

Curious about shipping with HIVED? Get in contact with our team at hey@hived.space. For the latest updates, make sure to follow us on Instagram @hivedhq, Twitter @HIVEDhq or TikTok @hivedhq.

Want wine for whenever? Visit nice-drinks.co.uk, Instagram @drinknice, Twitter @drink_nice, Linkedin NICE. 

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