Welcoming our new COO, Roger Hassan

Since the inception of HIVED in 2021, we’ve grown our parcel delivery network at a blistering pace, delivering to millions of customers all around Greater London. As we move into the next phase of our growth journey, we are absolutely delighted to announce that Roger Hassan will be joining HIVED as Chief Operating Officer, spurring on continued accelerated growth and impact as we expand our delivery network.

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Roger joins HIVED with a wealth of operational experience and knowledge. He was previously COO at HelloFresh, scaling their global operations to IPO in 2017, and CEO of Echo Pharmacy, the fastest growing online pharmacy, which led to acquisition and has since been rebranded to LloydsDirect. Most recently, he has led as COO of Tier Mobility, where he grew and scaled Tier to 150 cities. 

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We have big plans to expand HIVED’s operational reach over the immediate and long-term futures and a vision of decarbonising and improving logistics at the mass-market scale. With years of incredible experience successfully scaling operations, Roger will play a significant role in building HIVED in this direction over the coming years as we expand our geographical footprint and product depth and continue to work with the largest international enterprise customers.

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A warm welcome to Roger — we’re over the moon to officially welcome him to the HIVED team this fall and share this news today with everyone!

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Murvah