Case study: Nudie Jeans Co offers emission-free store-to-door deliveries with HIVED

Nudie Jeans was established in 2001 based on the idea of only producing high-quality garments made to last. With a vision to become the world's most sustainable denim brand, the company has a strong commitment to holistic sustainability practices and transparent production — using 100% organic cotton and offering free repairs and alterations for their jeans so they can be worn for years.

During the pandemic, Nudie Jeans had the opportunity to further incorporate sustainability into their core practices, including their logistics solutions. With shipments to over 50 countries worldwide, the company specifically realised the possibility of going local. 

Instead of shipping all the way from their warehouse in Sweden with an international courier, Nudie Jeans transitioned to an in-store solution with the delivery platform Ingrid. The transition enabled their stores to turn into mini-warehouses and fulfil web orders directly store-to-door.

By working with HIVED, Nudie Jeans can now offer London customers emission-free deliveries directly from stores, primarily with next-day and same-day delivery options.

Jack Follett, Growth Lead at HIVED, commented:

“Working with Nudie Jeans is an example of how e-commerce can be done really well across the whole chain of a product journey, from production to delivering as sustainably as possible. The ‘ship from the store’ approach that we’ve developed with Nudie Jeans has a dramatic effect on emissions both internationally and locally, ensuring that international shipping is done in bulk while local is done emission-free. We are really thrilled by how this can be an example for how others in the industry can follow”.  

He added:

“Ingrid is the enablement of this whole partnership because of their dynamic checkout and stock management. If orders are available in store, then HIVED can deliver them. It’s making that process as smooth and easy as possible”. 

Ben Lundberg, Supply Chain Manager at Nudie Jeans, shared:

“We're happy to join forces with HIVED in our ongoing efforts to reduce our carbon footprint. Sustainability has been an integrated part of our everyday business since day one and finding a logistics partner that shares our values is essential as we move forward toward becoming the most sustainable denim brand in the world. The partnership with HIVED also means that we are able to increase our service offering and customer satisfaction, by providing reliable delivery options with progressive customer-centric solutions. We're stoked about working together with HIVED and look forward to setting a new standard in the business together”. 

‍

HIVED recently integrated with Ingrid. Learn more about how we’re working together here. 

Have any questions or comments? Feel free to reach out to us at hey@hived.space.

For the latest updates, make sure to follow us on Twitter @HIVEDhq, Instagram @hivedhq or TikTok @hivedhq.